Where’d the MFing Cheese Go?
I don’t know!
In 2002, the band Ween was approached to write a jingle for one of Pizza Hut’s Desperate Product Reconfigurations of the Month, the Insider pizza. The Insider pizza was the one where they put a layer of cheese inside the pizza’s crust. Never has a new pizza design so captured the imagination of the nation, with the possible exception of the P’zone.
Pizza Hut wanted to hire an edgy band come up with an edgy jingle for their very edgy new product, hence Ween. Ween came up with a funk-infused ditty, “Where’d the Cheese Go?” Click play to hear it:
Where’d the Cheese Go?
“Where’d the Cheese Go?” video, by Oblong Pictures
Pizza Hut didn’t like it, or any of the other attempts that Ween made at giving them what they wanted. They wrote, they re-wrote, and finally, tired of it all, they wrote “Where’d the Motherfuckin’ Cheese Go At?”
Where’d the Mutherfuckin’ Cheese Go At?
In case the title doesn’t make it obvious, that one’s NSFW, unless you’ve got headphones handy. And thus, Ween’s association with Pizza Hut ended before it even really started, probably to the delight of all.

I’m in the mood to make lego videos now… Thanks!
posted on April 11th, 2007 at 3:11 pm
with the massive amounts of cheese consumed within this household, paired alongside the catchiness of this jingle, i forsee endless chanting of “where’d the cheese go” (spouse): “i dont know”
god help us.
posted on April 11th, 2007 at 6:07 pm
Welcome to our world.
posted on April 11th, 2007 at 6:13 pm
mmmm…cheese. could this possibly be foreshadowing costume ideas for next halloween?
where’d the cheese go?
posted on April 11th, 2007 at 10:14 pm
okay, so i just showed the clip to scott and he seems to think that if you take away the vocals, it sounds like rocknor’s music. we just tested this theory and sang the lyrics over hanford’s game, and i must admit, it goes along pretty nicely.
posted on April 11th, 2007 at 11:28 pm